You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Mainak Mazumdar.
ANA has found 2 results for you, in 131 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The reach and frequency approach to advertising planning on the Internet

In this paper the authors outline the underlying theory of Internet advertising exposure in today's ad server world. That theory is reduced to a formula called the Probability Model by Exposure Class (PMEC).While helpful in informing thinking about...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Steve Coffey, Mainak Mazumdar
June 12, 2002
×

Citation

Coffey and Mazumdar (2002a, June 12). The reach and frequency approach to advertising planning on the Internet. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-reach-and-frequency-approach-to-advertising-planning-on-the-internet


Case studies

Make a wish

To date, the majority of research metrics have been largely geared towards direct marketers. Recently more tools are becoming available to allow organizations to measure the brand effectiveness of their online campaigns using relevant metrics such as...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin
June 1, 2001
×

Citation

Rapp, Mazumdar and Hootkin (2001a, June 01). Make a wish. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/make-a-wish